![SELA](/-/media/project/pif-corporate/pif-corporate-site/our-investments/portfolio/pc-logos/sela-sport-company-logo.png?h=130&iar=0&w=190)
Sela Sport Company
Entertainment, Leisure and Sports
Saudi Arabia
Established in 1997, Sela is Saudi Arabia's inaugural FIFA-recognized athletes’ representation company. Sela has since expanded its remit across sport to encompass the broader spectrum of entertainment, culture, leisure, and hospitality industries.
Sela has evolved into a key player across recreational sectors, bringing to life experiences and collaborating with some of the world’s most renowned brands, facilitating their connection with audiences in Saudi Arabia and beyond.