Saudi Coffee Company launches its first model farm in Jazan

05 November 2023 Riyadh, KSA
Saudi Coffee Company launches its first model farm in Jazan
  • Farm set to initiate global standards in coffee production and incorporate latest sustainability practices
  • Saudi Coffee Company aims to increase national coffee production capacity from 300 to 2,500 tons annually
  • PIF’s strategy includes boosting opportunities in the food and agriculture sector and creating new jobs
PIF-owned Saudi Coffee Company has announced the launch of a model farm, covering one million square meters of farmland in Jazan, southern Saudi Arabia, which is home to the internationally renowned Coffea Arabica.
With an aim to grow five million coffee trees by 2030, the model farm will establish global standards to empower the national industry’s growth. It will also provide a template to optimize the use of water in the region, in line with Saudi Vision 2030’s sustainability goals.
Aligning with PIF’s strategy to boost opportunities in the food and agriculture sector, create new jobs and celebrate the country’s rich heritage, the launch of the farm marks a significant milestone in Saudi Coffee Company’s ambitions to increase the national coffee production capacity from 300 to 2,500 tons annually. During the next decade, the Saudi Coffee Company intends to invest nearly SAR 1.2 billion to reach this aim.
Khalid AbuTheeb, CEO of Saudi Coffee Company, said: “We have a strong legacy of coffee cultivation here in Jazan, having produced the famed Coffea Arabica for generations for the domestic market. The time has come for us to broaden our horizons and I hope that the model farm will serve as a benchmark for the coffee community in the southern region, Saudi Arabia, and beyond.”
The model coffee farm will offer a platform for the region’s coffee producers to upskill their talent, understand the latest sustainable farming practices, and navigate the latest technologies across planting and harvesting. The farm will provide access to international coffee experts and will promote knowledge sharing on growing and grading methods to assist farmers in selecting better quality seeds, refining their methods, managing their resources more efficiently, and piloting innovative techniques to increase quality yield.
The farm will also add a 1,835-square-meter nursery that is set to raise the seedlings’ yield in Jazan and the wider region.