Adeera

Adeera is a PIF owned company established to develop and grow Saudi Arabia’s hospitality management sector. designed to cultivate homegrown hotel brands rooted in authentic Saudi culture. Operating across mid-range to ultra-luxury segments, Adeera integrates international hospitality standards with local traditions of warmth and generosity.

The company champions Saudi talent through training programs and partnerships that enhance sector capabilities. In January 2025, Adeera signed a strategic MoU with the Ministry of Tourism to strengthen workforce development, elevate service quality and support tourism projects aligning with Saudi Arabia’s Vision 2030.