Entertainment, Leisure and Sports
Established in 2023
Riyadh, Saudi Arabia
ASFAR, the Saudi tourism investment company, wholly owned by the Public Investment Fund (PIF), is strategically founded to play a pivotal role in shaping the tourism landscape in Saudi Arabia.        

Through strategic & destination-focused investments, ASFAR is dedicated to shaping comprehensive tourism ecosystems across the Kingdom in partnership with the public and private sectors to put Saudi promising cities on the tourism map.