ASFAR

ASFAR

ASFAR, the Saudi tourism investment company, wholly owned by the Public Investment Fund (PIF), is strategically founded to play a pivotal role in shaping the tourism landscape in Saudi Arabia.        

Through strategic & destination-focused investments, ASFAR is dedicated to shaping comprehensive tourism ecosystems across the Kingdom in partnership with the public and private sectors to put Saudi promising cities on the tourism map.

About us

Vision Portfolio

Established in 2023

Riyadh, Saudi Arabia

Social Media

Company website

Our Portfolio

Discover the companies driving Saudi Arabia's transformation across every ecosystem, enabling innovation, advancing sustainability, and delivering long-term economic growth.