Saudi-Emaar localizes cutting edge German technology and expands its production capacity

Saudi Emaar drives innovation in smart furniture and doors, localizing German tech and expanding sustainable production in line with Vision 2030.

Introduction

Saudi Emaar Furniture & Design (Saudi-Emaar), is a leader in residential door projects, and the manufacturing of smart office, hotel, restaurant, furniture in the middle east region. The product portfolio of the company consists of doors, Kitchens and wardrobes, workstations, chairs (executive, ergonomic, and visitor), acoustic solutions, storage units, sofas, and various hardware and accessories. Saudi-Emaar committed to expand its production capacity in Saudi Arabia while localizing state of the art, first of its kind German technology in the kingdom.

 

Private Sector partnership

Saudi-Emaar first identified the opportunity offered by PIF and its portfolio companies for doors during the Private Sector Forum, PIF’s annual flagship event,  held during 2023. Post the Forum,  the company explored the opportunities published on PS Hub for wooden doors and registered on the opportunity on 18th September 2023. PIF supported the investor in providing visibility into the demand landscape in Saudi Arabia, particularly from PIF’s portfolio companies, as well as a broader view of market demand.  Additionally, PIF also assisted the company in identifying and evaluating state of art machinery for furniture manufacturing. The company attended the second edition of forum, where PIF connected the company with the Portfolio Companies and its contractors.

 

PIF also connected the company with the relevant ministerial stakeholders including Ministry of Industry, facilitating expansion of the current manufacturing capacity and localizing state of art German technology. Additionally, the company also was awarded the ‘Factory of Future’ by the Ministry of Industry as a recognition of its commitment to innovation and sustainable industrial development. The new 34,000 sqm facility is built with a strong focus on sustainability and energy efficiency, using smart systems to reduce waste and optimize energy use.

 

The new 34,000 sqm facility is built with a strong focus on sustainability and energy efficiency, using smart systems to reduce waste and optimize energy use.

 

Impact and value creation

The capacity expansion by Saudi-Emaar not only bolsters the local supply chains catering to the growing construction and real estate sector in Saudi Arabia but also positions Saudi Arabia as a key regional player. The expansion furthers Saudi Vision 2030 by localizing cutting edge German technology, diversifying the economy and enhancing the local workforce skill development. As part of this advancement, the new factory uses advanced AI to enhance planning, quality, and efficiency—enabling smart decisions, predictive maintenance, and product customization.

 

PIF’s private sector initiatives such as the Local Private Sector Hub and Private Sector Forum are at the forefront of facilitating sustainable expansion of private enterprises and driving Saudi Arabia's economic transformation in line with Vision 2030 objectives.