Advancing tennis, empowering generations
PIF is accelerating the growth and sustainability of tennis through its strategic partnerships with both the ATP Tour and WTA Tour, uplifting and enhancing the global game for players, fans, tournaments and stakeholders at every level of the sport.
Shaping the future of tennis
PIF is breaking down barriers and driving meaningful change by empowering the next generation of tennis players. Through strategic partnerships, talent is equipped with the opportunities and tools they need to reach their full potential.
- PIF’s commitment to tennis manifests through its Net Impact campaign. Future Set is PIF’s mission in tennis to create a more equitable future and enhance the sport for future athletes, ensuring that PIF leaves a legacy that empowers players, drives innovation and creates transformative opportunities for both tennis and society as a whole.
- PIF’s strategic partnerships in tennis serve as a bridge to help identify and fill gaps, enabling the development of innovative programs that actively shape the future of the sport and deliver long-term positive impact.
- Through its partnership pillars of inclusivity, technology and youth, PIF works to shape a brighter future for tennis, where emerging talent can thrive on a global stage and inspire the next generation of athletes and fans through the PIF ATP Next Gen Accelerator program.
- As the first ever and only global rankings partner across both men's (ATP Tour) and women's (WTA), PIF is focusing on creating strategic initiatives providing equal support and boosting inclusivity across both tours.
Global partnerships, lasting impact
PIF has been a partner of the ATP Tournament since February 2024, serving as the naming partner for the ATP Rankings, presenting partner of ATP Year-End No. 1.
The partnership aims to elevate the sport globally and support the next generation of players through innovative initiatives bridging the existing gaps.
Championing women’s tennis
PIF became a WTA global partner in May 2024, serving as the first-ever naming partner of the WTA rankings, the WTA tournaments in Indian Wells, Miami, Madrid, Beijing and the presenting partner of the WTA Finals.
The presenting partner of WTA Finals in Riyadh aims to grow women’s professional tennis and inspire more women and girls around the world to take up the game. PIF is working with the WTA to elevate existing initiatives and develop new opportunities for young players, providing a significant boost to the game’s next generation of stars.
Through landmark initiatives such as the first-ever paid maternity leave for professional tennis players and partnerships with icons like Kim Clijsters, PIF is driving meaningful change in women’s tennis. By expanding access, creating equal opportunities and inspiring the next generation of athletes, PIF is helping shape a more inclusive and transformative future for the sport.
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20 March 2025 The PIF WTA Maternity Fund Program offers groundbreaking opportunities for women athletesPIF News -
ATP/WTA Tour tournaments
PIF partners with ATP and WTA Tour events in Indian Wells, Miami, Madrid, Beijing, the Nitto ATP Finals in Turin and is Presenting Partner of the WTA Finals, hosted in Riyadh and the Next Gen ATP Finals, hosted in Jeddah.
This partnership aligns with the rapid growth of tennis in Saudi Arabia, reflected in a 46% increase in Saudi players to 2,300 and will also enable knowledge transfer through programs and initiatives with leading global tennis partners.
