Investing in Heritage, Sustainable Farming, and Global Coffee Excellence
This episode highlights the Saudi Coffee Company’s transformational impact on the national coffee industry, showcasing the PIF-owned company’s commitment to celebrating ancient heritage, driving sustainable agriculture and diversifying the economy. It features key initiatives, such as the establishment of the SCC Academy and Model Farms, and reveals how SCC is empowering local farmers, creating a full "bean to cup" value chain, and positioning Saudi Arabia as a global hub for specialty Arabica coffee.
Saudi Coffee Company | The PIF Effect
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The PIF Effect
At PIF, we are pioneering investments that send ripples of real impact through Saudi Arabia and the world. By powering a new era of progress, championing innovation, and enabling sustainable growth, our portfolio is creating long-lasting impact.
From esports and gaming to sustainable infrastructure and cultural initiatives, take a behind-the-scenes look at our portfolios’ stories.
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