Saudi Arabia focused on developing the entertainment, leisure, and sports sector by creating new destinations and expanding the digitalization of gaming through platforms, localized content, and immersive technologies, to grow internal tourism and reach its target of overnight visitors by 2030. Developing the Entertainment, Leisure, and Sports sector is a collective initiative that requires the collaboration of many government and semi-government entities. A sustainable Entertainment, Leisure, and Sports industry will provide significant job creation opportunities and allow Saudi Arabia to regain most of leaked value of entertainment spending abroad.

PIF’s hotel pipeline of approximately 136,000 hotel rooms is to go live by 2030. Further down in the value chain, closer to the end customer. The sports sector is one where PIF assesses its investment opportunities in line with its investment mandate and assessment criteria.