- SEVEN Abha is strategically located between the cities of Abha and Khamis Mushait, near Abha International Airport
- With a built-up area of over 79,000 square meters, the project will feature eight one-of-a-kind attractions
- SEVEN projects align with PIF strategy to drive innovation in entertainment, leisure and the sports industry for everyone to enjoy
Prince Turki bin Talal bin Abdul Aziz Al Saud, Chairman of Aseer Development Authority (ASDA), has observed the announcement of PIF-owned Saudi Entertainment Ventures’ (SEVEN’s) fifth entertainment destination in Saudi Arabia.
It is also SEVEN’s first – and biggest – destination in the Aseer region. With an investment value of more than SAR 1.3 billion, SEVEN Abha is strategically located between the cities of Abha and Khamis Mushait, near Abha International Airport.
Designed by global architecture, design, and planning firm Gensler, the project’s architecture is inspired by the Aseer region’s ancient stone buildings, aligning with the principles of The Urban Code of Aseer Region, which defines the identity and urban character of the local area.
Prince Turki said: “The Aseer region is witnessing an unprecedented renaissance across different sectors and verticals through the endless support from our leadership. SEVEN’s entertainment destination in Abha is one of the key projects in Aseer, which will support our ambition to become a global destination all year round.”
Abdullah AlDawood, Chairman, SEVEN, said: “Abha represents another ambitious project in the framework of our efforts to support the entertainment sector across the Kingdom following the objectives and goals of Vision 2030. We are forecasting a GDP contribution of more than SAR 4 billion and over 5 million visitors by 2030. In addition to creating more than hundreds of direct and indirect jobs for the people of Aseer region. "
Covering 64,000 square meters with a built-up area of over 79,000 square meters, the entertainment destination will feature eight one-of-a-kind attractions, such as a family entertainment center offering diverse experiences from arcade games and unique rides to virtual reality areas.
There will be a Discovery Adventures jungle-themed edutainment attraction created in partnership with Warner Bros. Discovery Global Themed Entertainment; an outdoor jungle-themed attraction that provides exciting educational entertainment experiences; a PLAY-DOH-themed entertainment center that will spark children’s imaginations under agreement with global toy leader Hasbro, Inc.; and an immersive 12-hole indoor golf adventure experience.
Offering a full range of attractions, SEVEN supports PIF’s strategy to spur innovation in Saudi Arabia’s entertainment, leisure and sports industry for everyone to enjoy. The company’s projects also align with Vision 2030’s endeavors to diversify the national economy by developing key sectors including tourism, while boosting the industry’s global competitiveness.
It is also SEVEN’s first – and biggest – destination in the Aseer region. With an investment value of more than SAR 1.3 billion, SEVEN Abha is strategically located between the cities of Abha and Khamis Mushait, near Abha International Airport.
Designed by global architecture, design, and planning firm Gensler, the project’s architecture is inspired by the Aseer region’s ancient stone buildings, aligning with the principles of The Urban Code of Aseer Region, which defines the identity and urban character of the local area.
Prince Turki said: “The Aseer region is witnessing an unprecedented renaissance across different sectors and verticals through the endless support from our leadership. SEVEN’s entertainment destination in Abha is one of the key projects in Aseer, which will support our ambition to become a global destination all year round.”
Abdullah AlDawood, Chairman, SEVEN, said: “Abha represents another ambitious project in the framework of our efforts to support the entertainment sector across the Kingdom following the objectives and goals of Vision 2030. We are forecasting a GDP contribution of more than SAR 4 billion and over 5 million visitors by 2030. In addition to creating more than hundreds of direct and indirect jobs for the people of Aseer region. "
Covering 64,000 square meters with a built-up area of over 79,000 square meters, the entertainment destination will feature eight one-of-a-kind attractions, such as a family entertainment center offering diverse experiences from arcade games and unique rides to virtual reality areas.
There will be a Discovery Adventures jungle-themed edutainment attraction created in partnership with Warner Bros. Discovery Global Themed Entertainment; an outdoor jungle-themed attraction that provides exciting educational entertainment experiences; a PLAY-DOH-themed entertainment center that will spark children’s imaginations under agreement with global toy leader Hasbro, Inc.; and an immersive 12-hole indoor golf adventure experience.
Offering a full range of attractions, SEVEN supports PIF’s strategy to spur innovation in Saudi Arabia’s entertainment, leisure and sports industry for everyone to enjoy. The company’s projects also align with Vision 2030’s endeavors to diversify the national economy by developing key sectors including tourism, while boosting the industry’s global competitiveness.
