SEVEN breaks ground at SAR 1.3 billion entertainment destination in Almadinah

31 July 2023 Riyadh, KSA
SEVEN breaks ground
  • The project is set to transform the entertainment landscape of the region, says CEO of SEVEN
  • New attraction-filled destination aligns with Saudi region’s aim to create vibrant communities 
  • PIF-owned SEVEN supports the Fund’s mandate to create a sustainable entertainment, leisure and sports sector
Saudi Entertainment Ventures (SEVEN), the PIF-owned entertainment and recreation company, has announced its construction work on its new attraction-filled destination in Almadinah at an investment of SAR 1.3 billion. The project aligns with the Saudi region’s aims to build vibrant communities and improve everyone’s quality of life.
Construction at Almadinah has started with BUJV, a joint venture by Al Bawani Co. Ltd. and UrbaCon Trading & Contracting, appointed to carry out the construction works.
Abdullah AlDawood, Chairman, SEVEN, said: “Our entertainment destination in Almadinah will transform the entertainment landscape of the region and bring new, unique, and exciting experiences to the people of Almadinah supporting SEVEN’s aims to enrich the quality of life for millions of Saudis.”
Fakher AlShawaf, Group CEO, Albawani Holding, said: “We are delighted to have the opportunity to collaborate once again with SEVEN on this groundbreaking project, which aims to establish an exceptional entertainment destination in the holy city of Almadinah.” 
Ramez Al Khayat, Group Managing Director, UCC Holding, said: “This is an exciting project to add to our portfolio. As a leading international construction and contracting company with a wealth of expertise, we will deliver SEVEN’s entertainment destination with our signature superior quality.”
Visitors can expect immersive experiences from exceptional rides set within a 4,000-square-meter family entertainment center. There will also be an e-karting track, with 330+ meters of track covering two levels; a Discovery Adventures center offering treks, treehouse trails, and other jungle-themed challenges and educational missions; and a Play-Doh entertainment center will spark children’s imaginations with three different sensorial zones.
SEVEN supports PIF’s mandate to create a sustainable entertainment, leisure and sports sector, alongside Saudi Arabia’s aim to welcome 100 million visitors per year by 2030.