- Agreement will assist PFL’s expansion in Saudi Arabia and MENA
- PIF-owned SRJ aims to accelerate the sports industry in Saudi Arabia and wider region
- The entertainment, leisure, and sports industry is one of PIF’s key investment sectors, aligns with Saudi Vision 2030
PIF-owned SRJ Sports Investments Company (SRJ) and Professional Fighters League (PFL) have announced an investment agreement to advance PFL’s global expansion, recruiting top fighters, and building its fanbase as it focuses on becoming the co-leader in MMA internationally.
As part of the agreement, SRJ has acquired a minority equity ownership stake in PFL and will become an investor in a new regional league, PFL MENA, which is set to launch in 2024. This will assist PFL’s expansion in Saudi Arabia and the wider MENA region. Furthermore, SRJ and PFL will develop and host the PFL PPV SUPER FIGHTS mega-events in Saudi Arabia.
SRJ’s Chairman, Bander Bin Mogren, said: “Today marks a new milestone for SRJ as we make our inaugural investment. SRJ is shaping a new era of sports in Saudi Arabia and accelerating the growth of the domestic sports economy. This investment aims to nurture the local and regional talent pool in martial arts, promote gender equality in sport, and bring new opportunities directly to Saudi Arabia and the wider MENA region.”
PFL Founder and Chairman, Donn Davis, said: “PFL’s mission is to become the global co-leader in MMA with our fighter-first mission and disruptive sport-season format. This investment by SRJ continues the monumental growth that PFL has experienced throughout the world, and there is no better partner in global sports than SRJ.”
PIF-owned SRJ aims to accelerate the sports industry in Saudi Arabia and the MENA region by creating and investing in international sports, supporting cutting-edge technologies, and hosting major global events.
The entertainment, leisure, and sports industry is one of PIF’s 13 strategic sectors for investment, in line with Saudi Vision 2030’s goal of creating a more vibrant society where everyone enjoys a rich, fulfilling life.
Following the successful launch of PFL Europe in 2023 – the first international regional league – PFL plans to launch and develop five more international regional leagues by 2026. Each international regional league features the top fighters from the respective region, holds all events in the region, and has premium media distribution live primetime. In 2024, PFL will launch its new division, PFL PPV SUPER FIGHTS, which will showcase the best MMA fighters and the biggest global fighting stars in the world.
